ZEARO: Formula 1 Team

OVERVIEW

ZEARO is a Formula 1 team concept exploring how a modern motorsport brand can be built from the ground up. The project focuses on a cohesive, premium identity that blends performance, technology, and bold visual storytelling.

OBJECTIVE

The primary objective is to design a future-forward Formula 1 brand that challenges traditional motorsport aesthetics while remaining authentic to the sport’s heritage. ZEARO aims to communicate innovation, precision, and ambition.

BRAND POSITIONING

ZEARO is a performance-driven powerhouse that replaces legacy with technical excellence. It is the combination of raw talent and precision engineering.

INTRODUCTION

BRAND_COLORS

CLEARSPACE

TYPOGRAPHY

TYPOGRAPHY_HIERARCHY

LOGOMARK

ILLUMINATED VELOCITY

The launch imagery for the ZR-01 is deliberately dark and high-contrast, designed to let its sharp green and blue brand livery slice through the shadows. I engineered the hero shots to capture the car heavily illuminated with underglow, giving it an undeniable, stationary presence that makes it look brutally fast while sitting still. By catching the light directly across its aerodynamic surfaces and sharp sponsor logos, the visual presentation exudes pure speed, precision, and an unmistakable modern edge.

HERO_LIFESTYLE

HERO_DETAIL

HERO_LIFESTYLE

BAUHAUS PRECISION IN MOTION

For the ZEARO driver lineup, I wanted the race suits and helmets to act as a direct visual extension of the ZR-01. Drawing inspiration from Bauhaus design principles, the suits feature high-contrast blocking in black, white, electric lime, and absolute blue, anchored by bold, architectural stripes. Kai Nakamura (No. 11, Kyoto) and Marco Santini (No. 25, Bologna) wear gear that translates their relentless on-track aggression into stark, geometric branding. Coupled with high-contrast, graphic helmets, their presence in the cockpit captures the team's core ethos: starting from nothing and building an undeniable force through pure precision and raw talent.

HERO_DRIVER

DRIVER_DETAIL

DRIVER_WIREFRAME

AN IMMERSIVE PADDOCK EXPERIENCE

To bring the ZEARO universe to life beyond the chassis, I designed a complete digital ecosystem modeled after top-tier constructor platforms. The website functions as a fully realized team portal, integrating live racing schedules, official apparel drops, constructor standings, and rich organizational heritage. By mapping out comprehensive company information and interactive race weekends, the platform bridges the gap between a fictional design concept and a living, breathing Formula 1 franchise.

WEBSITE_EXPERIENCE

ADJACENT_PRODUCT

OUT_OF_HOME

EVENT_PHOTOGRAPHY

CLOSING